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Sainsbury's: The Big Fella's Christmas Dinner
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Sainsbury’s is kicking off the countdown to Christmas with its highly-anticipated Christmas advert airing for the first time today. Set in a Sainsbury’s store as customers are busy shopping for their big day essentials, a curious girl steps up to the in-store tannoy to ask the all-important question: ‘Hey Sainsbury’s, what does Santa eat for his Christmas dinner? Despite initial gasps across the store and from the Big Fella himself, her question sparks a flurry of responses from Sainsbury’s colleagues while they’re working in stores and delivering shopping to customers’ doors, with each of them offering their suggestions of festive dishes, showstoppers and treats. As the colleagues share their recommendation, items magically appear, deliciously plated on Santa’s Christmas dinner table. Starting with the Taste the Difference Rocking Around the Charcuter-tree sharing platter, followed by a succulent Taste the Difference Buttermilk Turkey Crown or Taste the Difference No Beef Wellington for the main event, Santa revels in the feast appearing before him. Back in the store, pop icon Rick Astley has his own idea about what Santa might like, innocently asking “how about some cheese?” Quickly two Sainsbury’s colleagues are not afraid to tell him what they think with Elysha responding, “C’mon Rick, cheese before pudding, you know the rules” and Jason singing “and so do I” in an all too familiar tune as Rick laughs on. Focus then shifts to dessert as Santa is offered freshly baked mince pies, however he is disheartened by the suggestion of this Christmas staple yet again. So, colleague Raj swiftly steps in with the showstopping Taste the Difference Home for Christmas Chocolate Mousse, which seems to tick the box.
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