The magic of Christmas has begun as Sainsbury's debuts its exciting new advert today. Inspired by Roald Dahl's timeless and cherished story, the new Christmas advert features the … read morebeloved BFG alongside Sainsbury's colleagues as they take viewers on a whimsical culinary adventure. The ad opens with a captivating scene featuring the infamous ugly vegetable, a towering, knobbly, black-and-white striped snozzcumber that will evoke memories of the beloved book. Suddenly – thud! – a cleaver comes in and chops it in half. Meanwhile, off-camera, a familiar voice is fantasising about much more pleasant alternatives, "Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets".
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