Amazon: Midnight Opus

Amazon's 2024 holiday campaign showcases how small thoughtful acts can spark joy that helps to bring people together. Taking centre-stage is ‘Midnight Opus’, a heart warming brand film, which tells the story of a theatre janitor whose hidden vocal talent is discovered and celebrated by his colleagues during his daily shift. The spot opens on the janitor going about his daily tasks in the theatre, while quietly singing to himself. We see a glimpse of his lifelong passion for singing, as he opens his locker to reveal a picture of him as a younger man performing on stage. After his colleagues overhear his remarkable voice, which gently echoes through the empty halls of the grand building, they are moved to orchestrate a special surprise. Coming together as a community, they transform the ornate Sonnet theatre into a proper performance stage, complete with lighting, staging and, to his wonder, an instrumental backing track.