TV ad: MacBook Pro: No Sweat

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In a week packed with new Mac announcements Apple has just launched its latest campaign showcasing the powerful new MacBook Pro, now powered by the groundbreaking M4 family of chips. The campaign, created by TBWAMedia Arts Lab, brings to life Apple’s vision of peak performance with a playful twist. The campaign titled “No Sweat” uses an inventive metaphor to capture the raw power of the M4, M4 Pro, and M4 Max chips. In a captivating display, a weightlifter—effortlessly spinning massive weights as if they were batons—demonstrates the seamless performance that the M4 chips bring to the MacBook Pro, even when handling the most demanding workloads. Directed by the talented Megaforce, the ad also features narration by legendary Olympic figure skater Johnny Weir. This engaging visual story is set to Des’ree’s 30-year-old classic “You Gotta Be”.