CANAL+, the European broadcaster, is expanding its reach across the continent, in Benelux and Central Europe through its M7 Subsidiary, offering one of the best 3-in-1 platforms with … read moremust-seen movies & series, live TV Channels but also big sport competitions, live or on-demand - whatever you decide to watch on the platform, it’s going to be great. To bring this compelling offer to audiences, BETC Paris aimed to deliver a cinematic campaign that matches the quality of the product itself. Produced by Stink Paris and directed by Tom Green (Misfits, Monsters: Dark Continent), in collaboration with La Pac. The creative idea is simple: twisting one of the most iconic action movie scene – i.e. the classic red-wire-or-blue-wire bomb dilemma – to emphasize the fact that there are no bad choices on CANAL+. Whatever you’ll choose, you’ll win.
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