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Top 6: October 23rd 2024
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Nile Coffee Club: Good Enough To Fight ForTop 6: October 23rd 2024
Nile Coffee Club has teamed up with director Myles of Revolver Films for the brand’s dramatic online campaign, ‘Good Enough To Fight For’. The commercial opens on a scene of post-party lethargy, guests sprawled over the floor, lawn, and even roof. The ring of the doorbell announcing a Nile Coffee Club delivery snaps them out of their stupor and sets off a tense race to the front door, temperature rising as they clamber over one another to the tune of Vivaldi’s violins. Nerves are finally eased once the coffee is in hand, gently nursing them back to life. The concept for the campaign was born from a joke between director Myles and brand co-founder Sandrine Somé – old friends from film school – that the only thing that can get people up the morning after a party is a coffee or a food delivery. Drawn to elevated chaos, Myles took this prompt and ran with it, finding humour in the balance between light-hearted fun and orchestral, choreographed drama.
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