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John Lewis: The Home Dialogues
John Lewis has unveiled a refreshed set of idents this Autumn/Winter for its campaign, The Home Dialogues, featuring new characters and hero products, and to celebrate that any decision, big or small, is essential for our homes. The new idents, created by Saatchi & Saatchi, showcase the breadth of John Lewis’s home range and bring to life the conversations we have when making important decisions for our homes - from selecting bedsheets and succumbing to the latest kitchen gadget trends to bargaining with the family pet to steer clear of new bedding. A total of 10 new idents detail the thought process and trials and tribulations when making important decisions about soft furnishings, kitchen gadgets, and glassware. They feature as part of John Lewis’s continued sponsorship of Channel 4 Homes, which launched in April. One of the idents focuses on a couple suddenly realising that ‘pizza in bed’ is a no-go with a brand new set of bedding, while another shows a couple finally accepting that maybe their cooking experience would improve with an air fryer. A third ident guest stars a four-legged friend as a couple delivers some hard truths about not sharing their new bedding with their dog, and another shows a couple tackle the eternal debate - ‘espresso’ or ‘expresso’
PLANNING DIRECTOR: Emily Lewis-Keane Related |
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