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John Lewis is revealing its latest marketing campaign, which draws on the rich heritage of our 100-year old brand promise, Never Knowingly Undersold. Never Knowingly Undersold - the John Lewis signature for quality, service and value - was reimagined earlier this month with a brand new pledge to price match 25 key competitors both on the high street and online. In the new film and print ads by Saatchi & Saatchi to mark its return, a John Lewis store window provides a lens on the past and the future drawing on the best of old and new.
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Client
Marketing Director Rosie Hanley
Creative Director Megan Heinl
Marketing Katie England
Marketing Manager Carolyn Timberlake
Marketing Manager Rebecca Stevens
Strategy Manager Tony Marsden
Agency
Chief Operating Officer Sarah Jenkins
Chief Production Officer Jessica Ringshall
Design Director Rakeem Russell
Designer Maarit Koobas
Head of Planning Emily Lewis-Keane
Planning Director Polly Goodman
Planning Director Shaun Murphy
Planner Elena Georghiou
Business Lead Rania Kouros
Account Director Jack Steer
Account Manager Hamish Dundas
Production Director Sam Robinson
Integrated Producer Joe Revens
Producer Grace McDonagh
Director of Business Affairs Charlotte Fisher
Business Affairs Manager Dan McPhilimey
Business Affairs Manager Liz Staley
Media OMD Manning Gottlieb
Executive Director Geraldine Ridgway
Business Director Melanie Nixon
Account Director Tabitha Miller
Head of Digital Danielle Matthee
Social Phaedra Poulimenou
Social Elizabeth Papadimitri
Production Somesuch
Executive Producer Tash Tan
Producer James Greenall
Production Manager Harriet Staples
Production Designer
Dan Betteridge
Costume Designer
Kate Forbes
Production Prodigious
Design Director Jon Lock
Project Manager Jemma Marriott
Designer Kumal Shah
Retouching Kirsten Howe
Retouching Maider Oribe
Retouching Roberto Silva Rivera
Project Manager Stephanie Wood
Artist Rob Bannister
Artist Darren Rolfe
Artist Jennifer Bourne
Artist Katie Luong
Post Production / VFX Time Based Arts
Colourist Simone Grattarola
VFX Supervisor Miguel Wratten
Executive Producer Josh Robinson
Producer Sian Jenkins
Post Production Assistant Lily Barron
Editorial tenthree
Editor Ellie Johnson
Edit Assistant Matt Marshall
Producer Rachel Goodger
Music / Sound 750mph
Sound Engineer Jake Ashwell
Producer Aishah Amodu
Head of Production Olivia Ray
Music / Sound Wake The Town
Music Supervisor Dom Bastyra
Music Supervisor Sam MacNamara
Producer Stephen Ettery
Artist Laura Mvula
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