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John Lewis: Never Knowingly Undersold

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John Lewis is revealing its latest marketing campaign, which draws on the rich heritage of our 100-year old brand promise, Never Knowingly Undersold. Never Knowingly Undersold - the John Lewis signature for quality, service and value - was reimagined earlier this month with a brand new pledge to price match 25 key competitors both on the high street and online. In the new film and print ads by Saatchi & Saatchi to mark its return, a John Lewis store window provides a lens on the past and the future drawing on the best of old and new.
Credits Other credits

Client

Marketing Director Rosie Hanley

Creative Director Megan Heinl

Marketing Katie England

Marketing Manager Carolyn Timberlake

Marketing Manager Rebecca Stevens

Strategy Manager Tony Marsden

Agency

Chief Operating Officer Sarah Jenkins

Chief Production Officer Jessica Ringshall

Design Director Rakeem Russell

Designer Maarit Koobas

Head of Planning Emily Lewis-Keane

Planning Director Polly Goodman

Planning Director Shaun Murphy

Planner Elena Georghiou

Business Lead Rania Kouros

Account Director Jack Steer

Account Manager Hamish Dundas

Production Director Sam Robinson

Integrated Producer Joe Revens

Producer Grace McDonagh

Director of Business Affairs Charlotte Fisher

Business Affairs Manager Dan McPhilimey

Business Affairs Manager Liz Staley

Media OMD Manning Gottlieb

Executive Director Geraldine Ridgway

Business Director Melanie Nixon

Account Director Tabitha Miller

Head of Digital Danielle Matthee

Social Phaedra Poulimenou

Social Elizabeth Papadimitri

Production Somesuch

Executive Producer Tash Tan

Producer James Greenall

Production Manager Harriet Staples

Production Designer

Dan Betteridge

Costume Designer

Kate Forbes

Production Prodigious

Design Director Jon Lock

Project Manager Jemma Marriott

Designer Kumal Shah

Retouching Kirsten Howe

Retouching Maider Oribe

Retouching Roberto Silva Rivera

Project Manager Stephanie Wood

Artist Rob Bannister

Artist Darren Rolfe

Artist Jennifer Bourne

Artist Katie Luong

Post Production / VFX Time Based Arts

Colourist Simone Grattarola

VFX Supervisor Miguel Wratten

Executive Producer Josh Robinson

Producer Sian Jenkins

Post Production Assistant Lily Barron

Editorial tenthree

Editor Ellie Johnson

Edit Assistant Matt Marshall

Producer Rachel Goodger

Music / Sound 750mph

Sound Engineer Jake Ashwell

Producer Aishah Amodu

Head of Production Olivia Ray

Music / Sound Wake The Town

Music Supervisor Dom Bastyra

Music Supervisor Sam MacNamara

Producer Stephen Ettery

Artist Laura Mvula

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