Today, John Lewis launched the second campaign in its trilogy. 'Give Knowingly' celebrates the wisdom and wise choices of its customers, as they search for the perfect Christmas gift for their loved ones. It reinforces John Lewis as the home of gifting and showcases the breadth of the retailer's offer. It's the second chapter of John Lewis's much-cited trilogy for the Golden Quarter. Chapter One announced the return of Never Knowingly Undersold in September and Chapter Three will launch its always-anticipated Christmas ad later this month.
