Continuing the brand’s partnership with condiment icon and Tennessee Titans star quarterback Will Levis, Hellmann’s new integrated “Mayotivations” campaign combines Will’s quirky … read moresense of humour and his love for mayo, into his first-ever TV ad with the brand. Across a variety of 15 sec spots, Will doles out humorous, motivational statements with double meanings across food and football, while a montage of scenes reminiscent of nostalgic ‘80s blockbusters roll by, featuring mayotivating idioms like:
- "Mayo team reach higher, and may your Buffalo chicken dip be fire.”
- “Mayo dip be creamy and your quarterback…dreamy.”
- “Mayo team go for two, but your chip never be dipped twice.”
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