TV ad: Lifebuoy: Lifebuoy Dreams

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Top 6: September 18th 2024

1 iconic soap. 1 epic journey.

Here’s a tribute to Lifebuoy’s journey of protecting Indonesian children’s dreams since 1934. As the nation marches towards a brighter tomorrow, Lifebuoy celebrates the glorious moments, past, present, and future through the heroes of the nation. From its first Olympic Gold winner Susy Susanti to its First World Champion Ellys Pical to Activist Niki Clara, Lifebuoy weaves an inspiring message that no dream is realised in a day, and it needs to be protected every day.

#Lifebuoy90Tahun #LifebouyLifesaver #Lifebuoy

Category Cosmetics & toiletries
Client Unilever
Agency MullenLowe Lintas Group, MullenLowe Singapore, MullenLowe Lintas Indonesia.
Production Kemistry Films, Indonesia
Country Indonesia
Uploaded 12 September, 2024

Credits

Director
Ismail Kamarul
Executive Creative Director
devendra mankame
Executive Creative Director
joko nugroho
Regional Chief Creative Officer
Sarvesh Raikar
Group Creative Director
Sundarkrishnan Sharma
Creative
Ahmed Kamel Pasha
Producer
Rachel DJ
Associate CD / Art Director
Amey Parab
Agency Producer
Fuzzy Abideen
Business Director
Yutimalah Yutimalah
Head of Planning
Jonathan Nienaber
Account Director
Florence Bhang
Account Director
Abdul Khaliq Yuliandi
DoP
Sven Lippold - Gueipul
Editor
Erdi
Group Business Director
Sharmine Panthaky
Head of Business Management
Vinay Vinayak
Vice President
Prathamesh Kulkarni
Senior Vice President
Pratiik Paathare

Other credits

Brand Team:

• Khim Yin Poh - Global Brand Vice-President

• Parnil Sarin - Global Brand Director

• Kevin Stefano - Global Brand Manager

• Lydia Husen Kartadinata - Global Brand Manager

Lifebuoy: Lifebuoy Dreams

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Lifebuoy: Lifebuoy Dreams

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