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BT TV & broadband: The Interruption
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Today BT announces its latest campaign, The Interruption, featuring Sex Education star, Gillian Anderson, as she interrupts a couple’s evening in to showcase some of the great TV shows available to watch on Netflix with BT TV and broadband. The ad, which will launch today on E4 during Brooklyn Nine-Nine, shows the breadth of content available as BT joins forces with the UK’s favourite streaming provider to offer Netflix across all of its entertainment-based TV and broadband bundles. The ad begins with a couple relaxing on a sofa with popcorn and snacks. As the show they have been watching comes to an end and they start to discuss what they should watch next, they are unaware that Gillian is in the room with them, primed and ready to give her expert advice. Suddenly, they are startled as Gillian appears on the sofa opposite them, undertaking her charming, matter-of-fact character from the hit Netflix show, Sex Education, and informing them of the range of great content available on Netflix with BT TV and broadband. The couple watch as Gillian flicks through a selection of hit TV shows, from sci-fi horror Stranger Things to crime thriller Stay Close, with the couple staring at her, shocked and starstruck. The camera then cuts back to the TV as a scene of Gillian in Sex Education appears on the screen, with the actress playfully suggesting to the man ‘or something more up your street, Clive’, resulting in the man sheepishly looking away. Finally, the ad cuts to Gillian as she joins the couple on the sofa and asks them to ‘scooch up’, with the three of them settling in to watch the next show.
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