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Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja … read moreTurtle and Bumblebee the Transformer. The new campaign, called ‘We’re On it’, is a move on Direct Line’s hugely successful ‘Fixer’ campaign with Harvey Keitel as Winston Wolfe, also by Saatchi & Saatchi. Now the second tranche of activity – out of home in the form of 48-sheet posters – is launching. It develops the ‘We’re on it’ strategy with the idea that Direct Line’s top notch customer assistance is putting superheroes out of work. Posters show the characters looking very dejected along with the line ‘beating superheroes at their own game’.
read less...Client: Direct Line - Kerry Chilvers, Wendy Moores, Claire Sadler, Kirsty Hoad, Allie Lawson
Social Creative: Sarah Heavens, Phil Gull & Helen Giles
Creative Director Design: Nathan Crawford
Head of Design: Kerry Roper
Designers: Sam Sheridan, Victoria Draisey, Teresa Goncalves
Account Handling: Alice Flanagan, Paul McHugh, Victoria Turner, Juliet Cornick
Managing Director: Sarah Jenkins
Chief Strategy Officer: Richard Huntington
Planning Director: Rui Ferreira
Editor: Final Cut/ Cabin
Sound Design: Sam Ashwell & Mark Hellaby @ 750mph
VFX and Character Animation: The Mill
Music: Andrew Feltenstein & John Nau @ Beacon Street Studios
Tom Player @ Twenty Below Music
Media Agency: MediaCom
Chief Transformation Officer: Sue Unerman
Partner: Oli Scargill
Strategy Director: Jon Hildrew
Business Directors: Alex Jockelson, Marine Turner
Planning Managers: Robbie Coakley, Stefan Jovanoski, Giuseppe Negro
Implementation Planning: Aron Jackson, Gill Reid, Rick Chambers, Matt Burton, Nate Barker, Ade Fadairo, Allison Windegaard
Licensing: David Born, Born Licensing
AV Implementation: Joe Phelan, Victoria Pennant, Shannon Browne
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