Print ad: Direct Line: We're On It, 1

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Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world's most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. The new campaign, called 'We're On it', is a move on Direct Line's hugely successful 'Fixer' campaign with Harvey Keitel as Winston Wolfe, also by Saatchi & Saatchi. Now the second tranche of activity - out of home in the form of 48-sheet posters - is launching. It develops the ‘We’re on it’ strategy with the idea that Direct Line’s top notch customer assistance is putting superheroes out of work. Posters show the characters looking very dejected along with the line ‘beating superheroes at their own game’.

Category Finance & insurance
Client Direct Line
Agency Saatchi & Saatchi
Production Hungry Man
Country United Kingdom
Uploaded 24 March, 2020

Credits

Director
Chief Creative Officer
Creative Director
Franki Goodwin
Creative
Creative
Producer
Producer
Agency Producer
Rebecca Williams
Production Company Producer

Other credits

Client: Direct Line - Kerry Chilvers, Wendy Moores, Claire Sadler, Kirsty Hoad, Allie Lawson

Social Creative: Sarah Heavens, Phil Gull & Helen Giles

Creative Director Design: Nathan Crawford

Head of Design: Kerry Roper

Designers: Sam Sheridan, Victoria Draisey, Teresa Goncalves

Account Handling: Alice Flanagan, Paul McHugh, Victoria Turner, Juliet Cornick

Managing Director: Sarah Jenkins

Chief Strategy Officer: Richard Huntington

Planning Director: Rui Ferreira

Editor: Final Cut/ Cabin

Sound Design: Sam Ashwell & Mark Hellaby @ 750mph

VFX and Character Animation: The Mill

Music: Andrew Feltenstein & John Nau @ Beacon Street Studios

Tom Player @ Twenty Below Music

Media Agency: MediaCom

Chief Transformation Officer: Sue Unerman

Partner: Oli Scargill

Strategy Director: Jon Hildrew

Business Directors: Alex Jockelson, Marine Turner

Planning Managers: Robbie Coakley, Stefan Jovanoski, Giuseppe Negro

Implementation Planning: Aron Jackson, Gill Reid, Rick Chambers, Matt Burton, Nate Barker, Ade Fadairo, Allison Windegaard

Licensing: David Born, Born Licensing

AV Implementation: Joe Phelan, Victoria Pennant, Shannon Browne

Direct Line: We're On It, 1

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Direct Line: We're On It, 1

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