John Lewis has launched its highly-anticipated Christmas campaign, which celebrates the joy of old and new festive traditions. The campaign has been created in partnership with … read moreSaatchi & Saatchi London, which won the account back in May after 14 years with adam&eveDDB London. The campaign captures a new spirit of Christmas and is inspired by the enduring and changing ways the nation now celebrates. The campaign shows how the unusual and unexpected, over the conventionally 'perfect', can lead to a joyful time together for everyone. At the heart of the campaign is an energetic and mischievous Venus flytrap, a wannabe Christmas tree named Snapper, who brings an unexpected twist and joy to Christmas celebrations. While John Lewis customers love classic Christmas traditions, such as decorating the tree and sharing gifts, its research has discovered many families also have new ones – from all-day Christmas pyjamas to meeting up outside, a tradition that grew during lockdown. ‘Snapper, the perfect tree’ – with the strapline ‘Let Your Traditions Grow’ – focuses on a young boy who lovingly nurtures a plant from seed, in the belief he is cultivating a perfect Christmas tree.
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