Coca-Cola unveils its eagerly anticipated festive campaign, and acts of kindness are on the top of Santa's Christmas list. Launching in the UK on November 17th, this year's Coca-… read moreCola Christmas campaign 'The World Needs More Santas', celebrates the spirit of Santa Claus in all of us. The iconicity of Santa Claus serves as a symbol of kindness, generosity, and goodwill, whether it's helping a neighbour, sharing the last Coca-Cola, or lending a hand to a stranger in need.
Agency: WPP
Coca-Cola has had a longstanding affiliation with the image of Santa Claus following its initial use in Christmas adverts in the 1920’s. In 1931, Coca-Cola commissioned Haddon Sundblom, a Michigan-born illustrator, to create images of Santa Claus to be worked into the brand Holiday adverts. The iconic imagery is synonymous with Coca-Cola and the originals can be found in art galleries across the world.
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