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Direct Line: Survive The Horror
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Direct Line, together with Saatchi & Saatchi London and award-winning writer / director Alice Lowe (Sightseers and Prevenge) have launched an integrated campaign called "Survive the Horror" targeted at first-time insurance buyers. The campaign consists of a short film called 'The Torment' based on insight showing part of growing up is inevitably making mistakes. Making mistakes is part of everyday life, but research has shown that this matters disproportionately amongst 17-34-year olds because it's the first time they face mistakes on their own. This audience goes from being covered by their parents or guardians to being a grown-up and having to deal with claims by themselves and dealing with stress when things go wrong. Created by Saatchi & Saatchi London, directed by Alice Lowe who is also a well-known actor, known for her roles in Black Mirror and Garth Marenghi's Darkplace and produced by Western Edge Pictures, whose previous films include Third Star, Mr Calzaghe and Rare Beasts. Music for the film was specially commissioned by electronic music duo TOYDRUM, who wrote and produced music for the Shane Meadows series This is England. The campaign will be hosted in cinemas screening horror movies during the Halloween period.
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