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King Valkyrie from Marvel Studios’ “Thor: Love and Thunder”, which launches in cinemas July 7th, teams up with Direct Line as the insurer helps her take some time off. The creative … read moreis the latest instalment in the ‘We’re On It’ advertising campaign, which highlights how customers have no need to worry because the insurer has everything covered. In the spot, actor and producer Tessa Thompson reprises her role as King Valkyrie, who is in London attending a press conference. After hearing a troubling commotion in the distance, she leaps off Warsong and finds herself at a quaint cheese shop where a skateboard has crashed into its window. King Valkyrie is ready to challenge the skateboarders responsible, but is stopped by the shop owner who tells her not to worry as she’s covered by Direct Line business insurance. She suggests that our Super Hero relax and take some time off. We next see King Valkyrie take an unexpected detour to the British seaside, where we see her lounging on the beach, devouring fish and chips, and chilling on a merry-go-round, while Warsong relaxes with some donkeys on the beach. We leave King Valkyrie as she gladly concedes that she can leave the people of the UK safe in the hands of the “Insurance Lords” at Direct Line. In addition to cinema the campaign will run across TV, VOD, OOH and social.
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CSO: Richard Huntington
Designer: Natalie Alves
Planner: Rui Ferreira / James Mitchell
Business Lead: Alice Flanagan
Account Director: Isaac Hickinbottom
Account Manager: Rebecca Snaith
Senior Production Assistant: Jade Mullem
Production
1st AD: Craig Owens
Production Designer: David Skinner
Edit
EDIT: Cabin
Editor: Chan Hatcher
Editor Assistant: Brian Meagher
Producer: Sarah Cassell
Post
POST-PRODUCTION COMPANY: Framestore
VFX Supervisor: Jay Khan
Compositing Supervisor: Ben Taylor
CG Supervisor: Joel Savage
Colourist: Matthieu Toullet
Executive Producer: Anna MacDonald
VFX Production Co-Ordinator: Chloe Dunn
Audio
AUDIO POST-PRODUCTION COMPANY: String and Tins
Sound Design: Adam Smyth
Additional Sound Design: Joe Wilkinson
Foley: Cobblestone
Audio Producer: Alina Miroshnichenko
LICENSING AGENCY
Licensing: Born Licensing
Licensing Director: David Born
Senior Licensing Executive: Amber Cheung
Media
MEDIA AGENCY: Mediacom
Media Planner: Robbie Coakley & Emily Rodie
DISNEY PARTNERSHIPS & PROMOTIONS
Senior Vice President of Global Partnership Marketing: Mindy Hamilton
VP, Global Partnership Management & Ops: Holly Frank
VP, Marketing Partnerships & Promotions: Tina Goss
VP, Marketing Partnerships & Promotions: Chris Lisciandro
Director, Creative Marketing Partnerships & Promotions: A.J. Fierro
Director, Creative Partnerships & Promotions: Andy Staub
Director, Marvel International Partnerships: Heather Trail
Senior Manager, Corporate Alliances: Jon Mosier
Writer/Producer: Evan Aronson
Art Director: Martin Nguyen
Director Marketing Partnerships, UK & EMEA: Owen Dommel
Senior Campaign Manager, UK & EMEA: Catherine Douglas
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