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Direct Line: King Valkyrie’s Time Off
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King Valkyrie from Marvel Studios’ “Thor: Love and Thunder”, which launches in cinemas July 7th, teams up with Direct Line as the insurer helps her take some time off. The creative is the latest instalment in the ‘We’re On It’ advertising campaign, which highlights how customers have no need to worry because the insurer has everything covered. In the spot, actor and producer Tessa Thompson reprises her role as King Valkyrie, who is in London attending a press conference. After hearing a troubling commotion in the distance, she leaps off Warsong and finds herself at a quaint cheese shop where a skateboard has crashed into its window. King Valkyrie is ready to challenge the skateboarders responsible, but is stopped by the shop owner who tells her not to worry as she’s covered by Direct Line business insurance. She suggests that our Super Hero relax and take some time off. We next see King Valkyrie take an unexpected detour to the British seaside, where we see her lounging on the beach, devouring fish and chips, and chilling on a merry-go-round, while Warsong relaxes with some donkeys on the beach. We leave King Valkyrie as she gladly concedes that she can leave the people of the UK safe in the hands of the “Insurance Lords” at Direct Line. In addition to cinema the campaign will run across TV, VOD, OOH and social.
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