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Nexus Studios and Mischa Rozema teamed up with Saatchi & Saatchi London to create ‘The Noisy Generation’, the latest call to action campaign for the cardiovascular research charity, British Heart Foundation in a 60-second commercial. The spot transports viewers on an archival journey through some of the transformative events of the '60s and '70s. Key cultural moments are represented such as the anti-war movement, the emergence of the contraceptive pill and the first heart transplant, all to the sounds of a quintessentially British rock anthem, Slade’s ‘Cum on Feel the Noize’. In a move to inspire donations from the boomer generation, Mischa mixed archival footage with nostalgic images of the heady rock days. Shot in a single day, the recreated concert experience included a fully rigged Glastonbury-size stage, a packed crowd of revellers, smoke bombs, an original 1950s bus, and real musicians performing the role of glam rock band, Slade.
Credits
Other credits
Chief Marketing Officer: Claire Sadler
Director of Marketing & Mass Fundraising: Mark Scott
Marketing Manager: Kate Pactor
Marketing Executive: Deanna Newman
Agency
Business Leader: Paul McHugh
Account Director: Zara Hutchins
Planning Director: Kristian Henschel
Production
VFX Supervisor: Rodolfo Pereira
Head of Production: Rachel Moss
Marketing: Valentina Tarelli, Nancy Edmondson, Isobel Wise, Steph Anjo
Live Action Shoot: PRODUCTION CZ
Producer: Michal Škop
Production Manager: Tereza Fekete
Production Coordinator: Kristián Škop
PA: Julie Najbrtová
Covid Coordinator: Kristyna Novotná
1st AD: Pavel Svatoň
2nd AD: Patrick Kirschner
Set Runner: Omar Tilli
1st AC: Zbyněk Kunc
2nd AC: Krištof Soukup
VTR: Tadeáš Chramosta
Sound Master: Jan Paul
Boom: Miro Chaloupka
Making Of Photo / BTS: Adam Lukas
DIT: Lukáš Biegl
Crane Arm Grip: Jiří Pospíšil, Jiří Janouš, Tomáš Souček
Gaffer: Pavel Kroupa
Rigging: Jiří Valenta
Casting Agent: Petra Dienstbierová / JAM Casting
Casting Extras: Sophie Šípová / Talent Management
Extras Coordinator: Roman Bednarčík
Production designer: Tomáš Homolka
Prop Master: Renáta Věříšová
Construction St/By: Petr Šálek
Hair Artist: Marek Pátl
Make up Artist: Radka Suchá
Wardrobe Stylist: Peter Tistan
Key Grip: Ludek Hynek
Catering: Tomáš Podskalský
Medic: Eva Dvořáková
SFX: Petr Lukavec
Drivers Michal Bára, Otto Davídek, Jan Bohm, Václav Kolman
Online & CG: The Mill
Producers: Elle Lockhart, Agrata Sharma
Production Assistant: Ollie Lovell-White
2D Lead Artists: Adam Maynard, Gary Driver, Venkata Siva Kumar Mannepalli, Swarup Kumar Panigrahi
3D Lead Artist: Laurent Giaume, Alan Williamson
2D Artists: Pavel Vicik, Pete Atack, Rafael Vormittag, Tomer Epshtein, Robert Hagan, Jegathesan Thangappan, Arun Kumar, Hariharan S, Jai Singh, Venna Leelanadhareddy, Paresh Kumar Swain
3D lead Artist: Alan Williamson
3D Artist:Sergio Xisto, Richard Green, Vaclav Cizkovsky
Designer: Paul Bloomfield
Offline: Trim Editing
Editor: Elise Butt
Offline Producer: Tatyana Alexandra
Sound: Factory
Producer: Beth Massey
Sound Engineer: Mark Hills
Music Supervision: Wake The Town
Producer: Stephen Ettery
Band: Slade
Song: Cum On Feel The Noize
Stock Footage: The Directors Studio
Media Buying Agency: PHD
Media Planner: David White
Media Business Director: Claire Bullock
