 |
Embed Video
Today EE announces its latest campaign, Dream Big, featuring Kevin Bacon purchasing the iPhone 14, before living out his dreams of being an astronaut and rock star. The ad, which … read morewill launch tonight on ITV during Coronation Street, seeks to show the sky is the limit with the new iPhone 14 on the UK’s best network. The ad begins with Kevin Bacon visiting the EE store to collect his iPhone 14. As Kevin leaves the store, he turns to the camera and begins to imagine the incredible things he can achieve when using Apple’s best ever iPhone, on the UK’s best network. The ad brings to life Kevin’s dreams; a series of playful vignettes illustrating the endless possibilities when you combine Apple’s most advanced smartphone with the UK’s best network. The viewer first sees Kevin as a rock star, playing to a packed crowd at a huge stadium; he stops briefly to take a selfie of himself and the crowd with his iPhone 14. The scene then cuts to Kevin as an astronaut, floating in space with his eyes glued to his iPhone 14 screen as he watches an animated clip.As the sun begins to rise over the corner of his iPhone 14, light glinting on its slickly designed curves, Kevin highlights how beautiful the screen resolution is, ignoring the incredible view below him. Finally, the ad cuts to Kevin standing at a lectern as he makes an impassioned appeal to a crowd of his supporters – “If you’re gonna dream, dream big people!”.
read less...Agency
DESIGN DIRECTOR: Kris Miklos
DESIGNER: Scott Powell
MOTION DESIGNER: Marco Balducci, Sean Connell
PLANNING DIRECTOR: Olivia Stubbings
SENIOR PLANNERS: Jess Bird, Natasha Loeb-Mills
MANAGING PARTNER: Jonathan Tapper
BUSINESS LEAD: Sophie deGraft-Johnson
ACCOUNT DIRECTOR: Cassie Allen
SENIOR ACCOUNT MANAGER: James Graham
AGENCY STUDIO PRODUCER: Emma Whiting
Media
MEDIA BUYING AGENCY: Essence
MEDIA PLANNER: Sophie Franks
Production
PRODUCTION MANAGER: Samantha Somers
1st AD: Jez Oakley
PRODUCTION DESIGNER: Chris Oddy
CASTING: Hammond Cox
Edit
EDITOR: Paul Watts / Scot Cato
EDIT FACILITY: The Quarry
Post Production
POST-PRODUCTION COMPANY: Framestore
VFX SUPES: Matthew Thomas, Jules Janaud
CG SUPE: Ed Mykolaitis
CREATIVE DIRECTOR: Kamen Markov
POST-PRODUCTION PRODUCER: Alexia Paterson
POST-PRODUCTION COORDINATOR: Chloe Dunn
COLOURIST: Jean-Clement Soret - COMPANY 3
SOUND ENGINEER: Jon Clarke @ Factory
MUSIC SUPERVISION: Josh Gibbard @ Siren
OOH PRODUCTION COMPANY: Prodigious
OOH PROD CO PRODUCER: Adrian Reilly
ARTWORKERS: Jennifer Bourne, Carl Collins, Gary Clamp
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
