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EE: Don’t be a Doug
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Kevin Bacon and Doug, who was first introduced to EE campaigns in 2020, will return to screens this evening during a variety of TV spots, including the Channel 4 Live Test Cricket at 10.40pm, Celebs Go Dating at 9.12pm on E4 and Monday Night Football at 8.55pm on Sky Sports in the refreshed campaign that rejoices EE as the UK's most reliable network. The updated advert welcomes back a dour Doug, who is once again seen gazing at Kevin in envy. In his usual dependable tone, Kevin grabs his new phone out of his EE paper bag and triumphs, “I’ve just got this on EE, still the UK’s most reliable network”. In despair, Doug looks down at his standard phone in disappointment as viewers hear his envious inner monologue, “Look at him, loving his reliable network, while I have rubbish connection.” Frustrated he continues, “Wake up Doug, he has the world at his fingertips, and all I have is this sandwich”. The lunchtime snack then proves to be just as unsatisfactory as his phone network, as Doug realises he’s mistakenly used “curry paste, not mustard”. A satisfied looking Kevin notices Doug’s emotional rollercoaster and reminds the viewer; “Don’t be a Doug, get EE or get network envy”.
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