 |
Embed Video
EE's latest brand campaign documents a real-life demonstration of the power of its Full Fibre Max broadband as it is used to land a plane from a UK home. Directed by BAFTA award … read morewinning producer Tom Hooper, the ad follows real life family of five the Saleys, who watch on in excitement as their Harrow home is transformed into a remote air traffic control system connected by their EE Full Fibre Max broadband router. The remote unit was set up in The Saley's dining room, midst the family's busy household, to share relevant data in real time directly to the pilot, aiding the smooth landing at Cambridge airport.
Agency: Saatchi & Saatchi, london
While all three Saley children played on their PlayStation, and their parents continued streaming content to their laptops, tablets, smartphones and other connected devices all running on their EE Full Fibre Max broadband, EE was able to broadcast several huge streams of data from the family home, providing accurate airspeed and rate of descent, all glitch-free, and assisting the pilots to fly and land the plane on the runway as the Saley’s watched on in amazement.
read less...SOCIAL CREATIVE: Alice Dowdall
DESIGNER: Kris Miklos, Alex Lieven, Kerry Roper
PLANNER: Kristian Henschel, Ophelia Stimpson
MANAGING PARTNER: Humphrey Taylor
BUSINESS LEAD: Fergus Waddell
ACCOUNT TEAM: Liz Maunsell, Vitalia Floris, Sophie deGraft-Johnson, Adam Smith
MEDIA BUYING AGENCY: Essence
MEDIA PLANNER: Tom Kislingbury, Michael, Bensley, Rachel Cawley
EDITOR: Paul Watts / Scott Crane / Bruce Townsend @ The Quarry
Tech Production
Tech Production : The 5G’s
Technical Director: Oliver Kibblewhite
Senior Producer: Emma Jackson
Creative Director: Greg Furber
Lead Developer: Wim Vanhenden
Post Production
POST-PRODUCTION COMPANY: Framestore
Colourist: Simon Bourne
VFX Supervisor: Tim Osborne
VFX Shoot Supervisor: Chris Redding
Flame Op: Robin McGloin and Luigi Russo
Designer: David Lochhead
Producer: Alexia Paterson
Audio Post Production
AUDIO POST-PRODUCTION COMPANY: Factory Studios, Dan Beckwith
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
