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EE: This is EE Full Fibre
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EE's latest brand campaign documents a real-life demonstration of the power of its Full Fibre Max broadband as it is used to land a plane from a UK home. Directed by BAFTA award winning producer Tom Hooper, the ad follows real life family of five the Saleys, who watch on in excitement as their Harrow home is transformed into a remote air traffic control system connected by their EE Full Fibre Max broadband router. The remote unit was set up in The Saley's dining room, midst the family's busy household, to share relevant data in real time directly to the pilot, aiding the smooth landing at Cambridge airport.
Agency: Saatchi & Saatchi, london While all three Saley children played on their PlayStation, and their parents continued streaming content to their laptops, tablets, smartphones and other connected devices all running on their EE Full Fibre Max broadband, EE was able to broadcast several huge streams of data from the family home, providing accurate airspeed and rate of descent, all glitch-free, and assisting the pilots to fly and land the plane on the runway as the Saley’s watched on in amazement.
SOCIAL CREATIVE: Alice Dowdall Related |
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