Saatchi & Saatchi London is behind a new international campaign for Deutsche Telekom, to launch Project Futureproof and inspire and support young people in following their passions when it comes to choosing a career. At the core of the campaign is an optimistic short film that invites young people to choose utopia over dystopia and trust that their passion will support them. Created by Saatchi & Saatchi and directed by Somesuch’s Rollo Jackson, the film has a message of digital optimism hinting at the career opportunities that will naturally evolve from this generations’ current passions. Set in 2021, a series of sci-fi glitches offers a group of Gen Z a vision into the future, showing a glimpse into how they (and the world around them) have been changed by following their passions. The series of vignettes of the future harness a spirit of hope and possibility with a playful, but contemporary, nod to sci-fi. Backed by a version of Billie Eilish’s ‘My Future’, the superstar also cameos in the future world. The campaign will be featured across a range of Gen Z focused digital and social media channels including Instagram, YouTube, TikTok and Spotify. At the heart of Project Futureproof is a free-to-access digital tool that helps Gen Z to better understand their abilities and how these are connected to future career opportunities. It has been developed in collaboration with both Gen Z contributors and a diverse group of professional skills & employability experts. It aims to connect users to peer-to-peer inspiration & support. It has been supported by seven-time GRAMMY award winner Billie Eilish.
