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Top 6: May 19th 2021
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Mac: The Blue WireTop 6: May 19th 2021
The latest CleanMyMac campaign places Macs in life-or-death situations. Two ads laced with dark humour and impending computer rage, created by TBWAHelsinki, portray an agent discovering a bomb, and a group of aerospace specialists on a mission to save the Earth. The campaign was built on a key market insight: CleanMyMac was positioned as a category leader but the entire category lacked relevance at the consumer end. The two films were written to dramatize key product benefits in extreme contexts, ushering audiences to 'Make sure you can trust your Mac'. The creative partner behind the idea is TBWAHelsinki.
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