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Web Film
Deutsche Telekom: What We Value
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A new campaign by Saatchi & Saatchi for Deutsche Telekom uses NFT technology to create real world value, positively impacting the volunteering causes Gen Z care about. The #WhatWeValue platform uses connected technology to amplify the impact young people want to have on the world around them. In recent times, no other connected technology has generated more interest and controversy than NFTs. This project aims to flip the NFT narrative on its head and transform them from something you buy for personal gain in a virtual world, into something you earn for collective gain in the real world. At the heart of the platform is a digital community powered by Value, a money-can't-buy NFT for ‘good’. The platform is open to volunteer project leaders aged between 18 and 30 from across the brand’s European footprint to host their own volunteering projects. Diverse categories include gender, racial and social equality, disability advocacy, climate change, urban regeneration, mental wellbeing, migration and more.
DESIGNERS: Kris Miklos & George Goldsack & Jay De Silva & Steven Tinkler & Devin Arden & Seb Bailey & Marco Balducci Related |
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