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Churchill: Enjoy the Leap
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Saatchi & Churchill take you to the ‘Chillscape’. Churchill’s iconic mascot ‘Churchie’ leads the creative, introducing his very own blissed-out world, the ‘Chillscape’. The campaign is a marked evolution of the brand platform, reimagining the promise to deliver chill to all the insurance firms’ customers. Bring Chill to the Nation shifts the perspective on what quality insurance means to people. Instead of focussing on how cover works when something goes wrong, the creative showcases how insurance can make life less stressful by giving people the confidence to make big life decisions without worry. Moving home, buying a car, starting a family - the new creative strategy is focused on giving the nation the reassurance and chill to enjoy their next leap in life. The innovative new creative platform features a musical twist on the familiar ‘Oh Yes’ strapline. It highlights how Churchill understands the real moments of stress in the lives of hard-working British families better than ever before, to deliver a customer-first insurance experience.
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