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Top 6: July 10th 2024
Interactive
Deutsche Telekom: The Summer to RememberTop 6: July 10th 2024
Europe’s most valuable telco brand, Deutsche Telekom, has launched a new campaign with creative partners Saatchi & Saatchi. Entering Whatsapp group chats across Europe, the AI Chat Bot, No Excuses, continues the brand’s commitment to help Gen Zs to make memories and step away from the pressures and stresses for a summer to remember. This year Deutsche Telekom went straight to the source - Whatsapp - the place where all plans for the summer get made, and often get broken. The work, landing in a place brands aren’t usually invited to, is designed to tackle the thing that gets in the way of plans more than anything else - excuses! Building on the brands ’Summer of Joy’ platform, The Summer to Remember campaign will use innovative AI technology to engage young people in the online spaces they plan their summer – the group chats on their phones. The No Excuses bot is a WhatsApp assistant that can be added to any WhatsApp group. It can be deployed to roast friends for making excuses not to go out, and also offers group members the chance to win tickets to some of Europe’s most anticipated festivals including Melt (GER), Rolling Loud Europe (AT) and Lollapalooza (GER), and make it a summer to remember thanks to 10,000 free music experiences across Europe, allowing them to create memories they will treasure tomorrow, today.
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