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Top 6: July 3rd 2024
Interactive

Jeep: Jeep - Original Copies

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Top 6: July 3rd 2024
As advertisers, we always look for the USP. So many automotive competitors are copying the design of Jeep vehicles, so we had to dig deeper than the product to find the essence of Jeep. A brand is so much more than a product and a logo. It is an ethos lived and breathed by its audience. The passion that the Jeep community has for their vehicles is what sets our brand apart. No manufacturer can ever copy that. So, instead of shiny new vehicles, we celebrated scratched-up, muddy Jeep SUVs and the people who own them, name them, modify them, and take them on adventures. Jeep is owned by the Jeep community, and it’s a badge of honor to proclaim we didn’t make this campaign. They did.
Credits Other credits

Senior Art Director: Stefano Chiabrando

Senior Copywriter: Johan Granados

Art Director/Editor: Abdullah Samir

Art Director: Randy Balbon

Motion Designer: Louis Borniche

Senior Designer: Hamdan Muhsen

Editor: Yousef Azhari

Arabic Copywriter: Kamel Zeitouny

Producer: Yousra Elharouni

Business Lead: Jean Traboulsi

Business Director: Stuart Randall

Communication Manager: Alessandra Ziade

Project Manager: Karim El Habre

Senior Manager - Content: Maryam Audi



CGI/Retouching: Leap Studios

Music composition: STAUB Audio

Sound design / Mix: Source Sound LA

Post: LZRD

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