Intel Australia: Intel Core AI Studio

In collaboration with Intel Australia, creative agency BRING – Universal Music for Brands have created an experiential activation to showcase the true power of responsibly trained AI. The idea manifested as the Intel Core AI Studio, a hub for creatives to come together to educate and learn, as well as experience its true power themselves by allowing them to use a custom-built digital experience.

The one-day pop-up activation consisted of a workshop hosting Australia’s coolest creative minds, a live music experience, as well as a station for the public to create one-of-one t-shirt designs in a never-before-done manner.
Plus, in partnership with award-winning creative production studio VANDAL, the Intel Core Ultra AI Studio activated a design experience that was the first-of-its-kind.

With an eight-foot-plus LED spool at the heart of the event, attendees could generate an immersive graphic design for a t-shirt in real-time. All while synced to a music mix provided by creative director/musician Ta-ku, who was in attendance as a Key Opinion Leader for the event. This t-shirt design - a graphic that is impossible to recreate a second time - was then printed immediately for hundreds of lucky patrons to take home.