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Top 6: June 26th 2024
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Mitsubishi: Woman DriverTop 6: June 26th 2024
Mitsubishi Motors carried out a transformative action beyond the racetracks. In an impactful campaign, the brand managed to change the meaning of the word 'pilota' in the Michaelis dictionary. In Brazil, masculine words end with the vowel O, while feminine words end with the vowel A. Previously, 'pilota' was associated with "defeat" and "loss." Now, 'pilota' is a symbol of leadership and female empowerment. This initiative mobilized thousands on social media, reinforcing the importance of gender equality.
Now, 'pilota' refers to women who drive vehicles in automotive competitions, pilot aircraft or boats, and lead in various fields. This change is not just semantic but represents a significant advancement in the fight for gender equality in motorsports.
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