Aguila: The Beerlottery

After the Colombian National Team failed to qualify for the Qatar 2022 World Cup following two consecutive appearances, fan enthusiasm hit an all-time low, reflected in the lowest TV ratings in history at just 5.7 points. As the historic sponsor of Colombia's national team, Cerveza Aguila recognized the urgent need to reconnect fans with the excitement of football.

Cerveza Aguila, proudly supporting the Colombian National Team since the 1980s, faced a significant decline in fan interest due to the team's absence from the 2022 World Cup. This downturn underscored the necessity for innovative strategies to reignite fan passion and engagement.

In a groundbreaking move, Cerveza Aguila, in partnership with the Colombian Football Federation, introduced the “The Beerlottery”. This unique game within the game merged two beloved Colombian passions—betting and national pride. Fans were invited to predict the exact order of players lining up during the national anthem, with a chance to become "Beer-llionaires."

“The Beerlottery” not only deepened fan engagement but also strengthened the bond between fans, football, and Aguila beer. This initiative offered fans an exciting way to interact with the game, enhancing the overall match-watching experience. By participating in “The Beerlottery”, linked to beer purchases, fans stood a chance to win up to 1 billion pesos worth of beer. This engaging approach captivated fans from the start, ensuring consistent engagement from kickoff. The lottery’s prize pool increased each game until a winner emerged, generating millions of new reasons for fans to rally behind the national team.

Cerveza Aguila’s strategic partnership with the Colombian Football Federation successfully transformed the least-watched moment of matches—the anthems—into an exciting fan event. Our comprehensive media campaign directed fans to our website to place their bets, offering the first bet for free and additional betting opportunities through promo codes from TaDa purchases. This innovative initiative not only boosted TV ratings and fan engagement but also delivered impressive business results, cementing Cerveza Aguila’s role as a key supporter of Colombian football and its passionate fans.

Given its resounding success during the World Cup Qualifiers, which saw online sales surge by an impressive 150%, Cerveza Aguila is thrilled to announce the extension of the Beer Lottery to the biggest event of the year: Copa America. Fans can now join in the excitement by visiting (beerlottery.com) to predict the lineup during the anthem and stand a chance to win a staggering 1,000 million pesos worth of beer. Don't miss your chance to be a part of this thrilling experience and become the next "Beer-llionaire"!