For all the F1 fans! As the 2024 season comes to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG PETRONAS F1 Team pays tribute to Lewis Hamilton in a … read moreheartfelt global campaign. Titled “Every Dream Needs a Team,” the campaign honours the seven-time world champion’s remarkable career and the legendary partnership with the F1 team, while championing the sport’s future through the eyes of the next generation. The global campaign was created by AMV BBDO London, which won the Mercedes F1 account through a competitive pitch process run directly by the brand. The work highlights the unique bond between Hamilton and Mercedes, which stands as the longest and most successful partnership in Formula One history. It is a celebration of a shared legacy: inspiring people to follow their dreams and reminding them of the teamwork behind every triumph. At the heart of the campaign lies a poignant film that revisits the iconic Hamilton-Mercedes partnership. It seamlessly blends archival footage of Hamilton provided by F1, interwoven with powerful scenes featuring aspiring dreamers—children of diverse ages and backgrounds—reflecting on the profound impact of his journey on their own aspirations. Produced by Prettybird and directed by the acclaimed Melina Matsoukas, known for Queen & Slim, the film is underscored by Stormzy’s “Blinded by Your Grace, Pt. 2” and includes original commentary from some of the team’s most memorable moments. As part of the global activation, “Every Dream Needs a Team” extends beyond the screen. An outdoor campaign featuring iconic photography of Hamilton and the Mercedes-AMG PETRONAS F1 Team will light up landmarks in Kuala Lumpur, the UK, and the US, including locations such as Times Square. Over the race weekend in Abu Dhabi, Hamilton will carry the campaign message on his car, underscored with the names of 150 fans, representing the millions of loyal followers who have been part of the incredible journey.
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