You’re the Goods and Papaya have released a euphoric campaign to launch ‘Play On’, the mobile gaming company's new brand platform, across the UK and later in the US and beyond. … read morePapaya is a company with huge ambitions for the future. The brand has given classic games like Solitaire and Bingo an innovative twist with the introduction of competitive tournaments. In the future, Papaya will develop exciting new products and experiences to enable communities of players to benefit from the power of play. ‘Swing’, the first work from the recently launched agency, was directed by Nicolai Fuglsig, and brings to life Papaya’s call-to-arms for adults to let play back into their lives. The visually stunning action is set high above the streets of New York, as two young men challenge each other to swing the highest, on the world’s biggest swing. Rather than being created with CGI or AI, the spectacular stunt was captured in-camera, to help the audience feel the visceral thrill of the action. The film employed the stunt team from ‘Dune’, ‘Mission Impossible’ and the James Bond series, to enable its actors to swing from a 165-foot-high crane.
read less...
