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Top 6: May 8th 2019
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Kiss FM: The Beatles
Top 6: May 8th 2019
Rock classics never change. But the biggest rock’n’roll radio station in Brazil just did: KISS FM has a new address on the dial. 102.1 is out, and 92.5 is in. Since radio itself couldn’t the way to announce the transition, AlmapBBDO teamed up with the station to develop a series of epic board games in a campaign dubbed "Play Rock'n'Roll". The product comes in 4 different varieties, paying tribute to iconic bands: the Beatles, the Rolling Stones, the Who, and Led Zeppelin.
Illustrators: Bernardo Abreu, Rogério Puhl Rodrigo Ramos, Marcelo Martins, and Daniel Chagas Martins |
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