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Chief Creative Officer
at Ogilvy Latam
For over 30 years in the advertising industry, Keka Morelle currently holds the position of CCO at Ogilvy Latam. Previously, she served as CCO at WT Brazil for four years. She has also been an Executive Creative Director at AlmapBBDO, worked as a Creative Director at DM9.
Her extensive career spanning nearly three decades has led her to be a part of the leading agencies in Brazil, and her work has been recognized at the most prestigious festivals, including Cannes Lions, One Show, D&AD, and Clio. Keka has served as a judge at Cannes three times, with her most recent contribution being on the film jury in 2021. In 2023, Keka was the President of the Art Direction Jury at D&AD and also over the Fusion category jury at the 2024 One Show. In 2025, she is the president of the jury in the Outdoor category at Cannes Lions.
In 2020, she was voted the second most admired professional in the communication sector in Brazil, according to the Agency Scope study conducted by the … read moreSpanish consulting firm Scopen. In the same year, she joined Adweek's "Creative 100" list as one of the global leaders who were reshaping agency culture. She was also honored in the Women to Watch program as a significant female creative leader. Keka was named "Creative Professional of the Year" at the brazilian Caboré Awards both 2018 and in 2023.
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