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Web Film
Pedigree: Human Guides
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Dogs are man’s best friend. When a human loses their sight, they can often count on the support of a guide dog. But when it’s the dog that goes blind, the reverse isn’t always true. Both negligence and a lack of knowledge about how to address the situation may expose dogs to unnecessary dangers, and often lead to abandonment. Created by AlmapBBDO, Human Guides is an element of the concept of “Feed the good,” from PEDIGREE®, and seeks to make owners aware of the steps they need to take with blind dogs. After all, they’ve been by their caretakers’ side, offering love and affection, all their lives. Now it’s time to return the favor and strengthen the bond between them.
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