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Dogs are man’s best friend. When a human loses their sight, they can often count on the support of a guide dog. But when it’s the dog that goes blind, the reverse isn’t always true. … read moreBoth negligence and a lack of knowledge about how to address the situation may expose dogs to unnecessary dangers, and often lead to abandonment. Created by AlmapBBDO, Human Guides is an element of the concept of “Feed the good,” from PEDIGREE®, and seeks to make owners aware of the steps they need to take with blind dogs. After all, they’ve been by their caretakers’ side, offering love and affection, all their lives. Now it’s time to return the favor and strengthen the bond between them.
read less...RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins
Content Producer: Marcelo Pignatari
Second Unit: Lucas Rangel
Editing: Juliana Munhoz
Post-Production: Daniel Beew
Post-Production: Equipe Bando
Motion: Pedro Gebara
Executive Producer: Marcela Sutter
Audio Production: Cabaret
Client Services: Ingrid Lopes and Vitoria Capelasso
Producer: Gab Scatolin
Maestros: André Henrique
Audio Post: Gab Scatolin
Coordinators: Verusca Garcia and Nicole Bonnet
Illustrator: André Maciel (Black Madre) and Estudiorama
Final Art: Carlos Henrique
Graphic Production: Jose Roberto and Marcos Souza
Director of Digital Operations: Rodrigo Falcão
Digital Strategy: Nicole Bortoluzo Cassiano
Project Managers: Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva
AlmapBBDO Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias
Planning: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media: Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima
BI: Bruno Mosconi, Helio Silva Balbi and Marina Leitão
Approval: David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice
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