With the growth of Instagram Stories, tapping the screen to flip through content has become habit. And it was that very habit that inspired Havaianas to explore the format in a new … read moreway, to tell stories like never before. Called "TAP TAP TAP," the short uses users' contact with the screen to speed up the animation. The project is made up of more than 90 illustrations. As users "skip" through them, they interact with the next image, creating the illusion of movement. TAP TAP TAP was developed by AlmapBBDO with illustrations by LOBO/Vetor Zero.
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