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Top 6: May 15th 2019
Web Film
999 Cold Remedy: 999 Warm-Hearted LeggingsTop 6: May 15th 2019
999 Cold Remedyis the top selling cold and flu medicine in China. Its classic "999" green and white box is one of the essential items in every Chinese household. The brand's look and feel had remained the same since it was first launched in 1991. 999 wanted to rejuvenate its brand image and to attract a younger generation to the product, while communicating 999's core value "Feeling Warm, from Heart to Heart." Agency: Serviceplan, China
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