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Chevrolet: Night Signals
Chevrolet, in collaboration with Santo Domingo Motors, is joining an unprecedented initiative to improve road safety in the Dominican Republic, in partnership with the National Institute of Transit and Land Transportation (INTRANT) and the Ministry of Public Works (MOPC). The 'Night Signals' campaign is an ingenious proposal that transforms traditional advertising billboards into reflective traffic signs, which light up at night upon contact with the lights of passing vehicles, improving visibility for drivers on roads with poor lighting and deficient signage. The billboards located along the Duarte Highway and the Eastern Highway will be intervened. These are two of the most important roads that connect the country, and which register some of the highest traffic accidents. "This is just the beginning. The capability to scale 'Night Signals' is great, we can take this idea to any region that has the same problems," added Juan.
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