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Top 6: April 16th 2025
Corona is more than just a beer; it embodies a ritual and an experience that transcends borders. With its new global creative - 'Just Lime' - the brand highlights the strength of an … read moreinstantly recognisable and unmistakable symbol: the lime wedge on the bottle. A simple detail, yet so powerful that it represents the essence of Corona without the need to show its logo or packaging. This new Out-Of-Home (OOH) creative brings the Corona brand to multiple cities worldwide, emphasising the lime wedge as an integral part of the Corona experience. Featured prominently in the creative, the lime serves as a universal symbol of refreshment, representing an invitation to unwind through the signature ritual of pushing the lime into the bottle. The lime transforms into a visual icon that instantly evokes the Corona brand, eliminating the need to see the bottle or logo. The 'Just Lime' creative, created in collaboration with the creative agency GUT, will be executed across media channels and can be seen at highly visible, high-traffic locations – such as shopping plazas, bus stops, train stations and more – in Argentina, Colombia, Sweden, France and Canada.
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Founder Gastón Bigio
Founder Anselmo Ramos
Managing Director Paula Medina Rivero
Planner Francisca Balbiani
Account Director Judit Ducruet Paz
Account Supervisor Carolina Scordo
Head of Design Rosario Muñoz
Designer Antonella Fossati
Production Brite Productions
Executive Producer Ana Leiro
Executive Producer Guille Iriarte
Photography Assistant Matías Tarssitane
Photography Assistant Fabián Indra
Prop Master Javier Festa
Food Stylist Paula Masoero
Production Assistant Tobías Bonfiglio
Production Assistant Sofía Goti
Retouching Nando Stordeur
Post Production / VFX Pelsi
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