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Top 6: April 9th 2025
With the launch of Mini BarbieLand, Mattel re-wrote the rules when it came to Barbie’s size, for the Australian launch we re-wrote the OOH rules with our ads.
Traditionally, murals … read morecontain gigantic artworks, but we creatively misused the media space by covering our Melbourne and Sydney mural spaces entirely in Barbie pink. Well, almost entirely...we made room to hang the mini dolls
(at mini customer height) alongside some mini messaging.
Placed in a mystery location, we encouraged Barbie fans to “Find the wall and collect them all.”
Between murals in Melbourne and Sydney we gave away over 2,000 mini dolls, vehicles and mini-dream homes which were all attached to the mural at the perfect height for mini fans and collectors.
These had to be re-filled repeatedly by our team on the ground over the 2 week period as the mural emptied almost continuously.
We ran a social media and website campaign in the lead up to the mural reveal, teasing the launch and location of the brand new Mini BarbieLand range and encouraged collectors and fans alike to get down to the mural sites.
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