Tiffany & Co: 1837 Blue

The iconic colour known as Tiffany Blue® has been an integral part of Tiffany & Co.’s legacy for nearly two centuries. Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany and, in 2001, was standardised as a custom colour created by Pantone® exclusively for Tiffany and not publicly available. The Pantone Color is called “1837 Blue,” a nod to the House’s founding year. This signature hue takes on a new purpose to raise awareness of The Tiffany & Co. Foundation’s Ocean conservancy efforts with the 1837 Tiffany Blue Conservation campaign. In partnership with Pantone, the Tiffany & Co. campaign leverages one of the brand’s most recognisable assets as a driver for ocean preservation awareness, as a similar shade of blue is found in many seas where marine life is at risk. Launched this month in collaboration with creative agency L&C, the campaign showcases oceans in Africa, Australia and the Caribbean, where a shade reminiscent of Tiffany Blue® is naturally found. The campaign invites consumers to explore the positive impact of The Tiffany & Co. Foundation’s efforts and reinforces the brand’s commitment to helping to protect 30% of the world’s oceans by 2030.