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Top 6: May 15th 2024
O Boticorio, the most beloved beauty brand in Brazil¹, is calling for a conversation about the stigma and challenges involving relationships between mothers and adolescent children in a new Mother's Day campaign. A 2022 Harvard study indicated that the parents of teenagers feel just as lonely and depressed as their children, which has a direct effect on the development and consolidation of their relationship. Of the families surveyed, 18% of teenagers were dealing with anxiety, while 20% of mothers felt the same. Depression, meanwhile, affected 15% of teenagers and 16% of mothers. In this stage of life, which is so often seen as a frightening and turbulent, mothers and children are forced to rethink their roles in one another’s lives. Motherhood beyond early childhood is a challenging time of constant changes in family relationships.“Tempest,” the brand’s film, is considered its largest production yet to mark the date, in a realistic format that connects to viewers and engages them in a short film of around 4 minutes. With integrated communication across multiple of the brand’s channels, the campaign – which also includes gift experiences at Boticário stores – is designed to encourage mothers to shed their insecurity and embark on a journey of building mutual trust.
Credits
Other credits
President and CEO: Filipe Bartholomeu
Audiovisual Production: Diego Villas Boas, Juliana Henriques, Aline Silva
Liaisons: Camilla Massari, Andressa Duo, Bruna Defelippe, Thais Guarlotti, and Kayuan Fernando
Planning: Rita Almeida, Daniela Ferrari, and Júlia Martins
Media: Rafaela Alves, Mariana Areia, Suellen Kiss, Yasmin Baffa, Camila Lopes, Patrick Novaes, and Letícia Strada
Production
Creative Assistant: Luigi Madormo
2nd Unit Director: Ana Valente
Producers: André Pinho, Mayra Faour Auad, and Gabrielle Auad
Executive Production / Coordination Manager: João da Terra
Executive Producers: Mafe Cicaroni and Pati Caldas
Client Services: Silvia Neri
Client Services Assistant: Rafael De Paula
2nd Unit DP: Dariely Belke
Art Director: Taísa Malouf
Production Manager: Luciana Oppido
1st Asst Director: Juliana Pellegrino
1st Asst Director – 2nd Unit: Amanda Barros
2nd Asst Director: Danielle Pedroso
Coordination Assistant: Paulo Marco
Coordination Assistant: Victoria Mazzia
Coordination Intern: Helissa Fernandes
Head Electrician: Alonso de Melo
Best Boy: Rodrigo Augusto de Melo
2nd Unit Camera Operator: Dariely Belke
1st Asst Camera: Mauro Imperatrice/Patricia Gimenez
2nd Asst Camera: Parvarti Louize / Jeferson Lino
2nd Unit 1st Asst Camera: Jorge Dayeh
Video Assist: Pedro Henrique Silva
2nd Unit Video Assist: Beatriz Brandão
Direct Sound: Samuel Braga
Assistant Art Director: Maria Vittoria Lunardelli
Art Producer: Matheus Carvalho
Art Production Assistant: Marcio José da Silva
Prop Production: Sergio Heineck
Prop Assistant: Lina Monteiro
Producer: Gilberto Zanzanelli
Production Assistant: Sara Serra
Production Intern: Gregorio Azevedo de Assis
Stagehand: Kaio Monteiro
2nd Unit Stagehand: Murilo Simeão Borges
Casting Producers: Alice Wolfenson and Neto Avena
Cast Preparer: Iléa Ferraz
Cast: Fabiana Daud
Cast: Sam Sabba
Cast: Alcides Peixe
Cast: Davi Barroco
Cast: Thiago Moraes
Cast: Teodoro Martin Rodrigues de Sousa
Cast: Antonela Barbieri
Wardrobe Producer: Nina Guimarães
Wardrobe Assistants: Isadora Binotti and Kim Helena Andrade
Makeup and Hair: Jaqueline Leandro
Makeup and Hair Assistants: Eline Soares and Lucas Gomes
Product Producer: Miranda Gibin
Special Effects: Bruno Steger and Pará Movimentos
Mechanical Effects: Vagner Martão
Researchers: Julia Pellizzer and Pietro Godinho
“Making Of” Director: Yago Sagrado
Camera and Equipment: João França
Direct Sound: Alexandre Turina
Still: Patrick Rodrigues
Post-Production Coordination (MyMama): Fezão Barbieri
Editor: Danilo Abraham
Post-Production: Diogo Beber
Making Of Post-Production: Raphael Tarso
Post Assistant: Vitor Torres
Post-Production: Nash
VFX Supervisor: Cirilo Bonazzi
VFX Set Supervisor: Luiz Fernando Tavares Alves
VFX Artist: André Neumann de Deus
VFX Artists: Cirilo Bonazzi, Luiz Fernando Tavares Alves, Rafael Jimenez, Rafael Henrique Penteado Assoni, and Renata Ramos Prad
CG Lead: Fagmario Rodrigues
CG Artist: Tomás Piccinini
Producers: Flavia Gannam and Virgini Fares
Post Production Coordinator: Gabriel Bittencourt
Color Grading: Clandestino
Colorists: Alexandre Cristófaro and João Paulo Geraldo
Assistant Colorist: Luiza Freire
Conform: Lira Kim
Liaison: Elciane Magda
Coordination: Gabriel Alvim
Financials: Silvia Dotta
Image Supervision: Alexandre Cristófaro
AUDIO
Audio Production: Satelite Audio
Musical Direction: Roberto Coelho, Kito Siqueira, and Hurso Ambrifi
Liaisons: Fernanda Costa, Renata Schincariol, and Daniel Chasin
Musical Production: Roberto Coelho, Hurso Ambrifi, Charly Coombes, Thiago Colli, Koitty, Alexandre Avicena, Pedro Pelotas, Nando Diniz
Post: Carla Cornea, Vithor Moraes, Arthur Dossa, and Esteban Romero
Production Coordinators: Camila Guedes, Letícia Oliveira, Bea Vieira, and Mariana Tardelli
Approval: Renata Gomide, Marcela De Masi, Giovana Orlandeli Sampaio, Lígia Monteiro
