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Top 6: May 15th 2024
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Speedo: Go Full Speedo

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Top 6: May 15th 2024
Speedo, has partnered with independent creative agency MIRIMAR to create "Go Full Speedo," a global campaign that will serve as a relaunch for the swimwear brand during an Olympic year. The objective is to reclaim the Aussie brand's heritage and status as a global icon. Go Full Speedo is a rallying cry for swimmers worldwide. It's a mindset that represents total commitment in and out of the water. Ads will run in the USA, UK, Germany, France and Australia with media focusing on paid online video, influencer channels such as Meta and TikTok, and athlete-owned social channels. Mirimar produced three films-the "Go Full Speedo" launch film, "Towel Change," and "What Do You Call Them"-along with various cutdowns.
Credits Other credits

Client

Global SVP Simon Breckon

Content & Community Manager Anna Stevenson

Global Head of Content & Community Daniela Trece

Global Content & Community Manager Cindelle Gouin

SVP Content & Creative Paisley Wright

Head of Art Dana Brej

Junior Producer Lucy Fairbanks

Agency

Co-founder & Managing Director: Luke McKelvey

Senior Account Director: Holly Sloofman

Post: Margot Fitzpatrick

Production Manager: Kate Rule

Production/Cast Co-ordinator: Natasha Brockmeier

Camera Operator B Cam: Jordan Maddocks

Art Director: Elisa Baker

Editorial Company: The Editors, Sydney

Editor: Grace O’Connell

Executive Producer/MD: Nicoletta Rousianos

Editorial Producer: Isabella Key

Flame Operator: Stu Cadzow

Colourist: Matt Fezz

Music

Original track: “Go Full Speedo” The Beefs.

Original Music and Lyrics - The Beefs

Production - Sammy Smith

Sound Design and Music Post: Sonar Music, Sydney

Senior Sound Designer: Andy Stewart

Additional Music Production: Josh Pearson

Additional SFX & Foley: Joel Dias and Liam Del Prete

Head of Production: Haylee Poppi

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