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Top 6: May 15th 2024
Integrated

Chicken Licken: Family Full House - Legs of Thunder

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Top 6: May 15th 2024
Chicken Licken’s latest campaign gives South Africans the best solution to make their families proud. The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.

“We delved into different insights that are relatable and speak to family. Every family has its own dynamics, but one common thing is that we all want to make our families (and especially our parents) proud,” comments Martin Schlumpf, Integrated Executive Creative Director at Joe Public.

In true Chicken Licken humour, the campaign embraced how difficult it can be to make ones family proud and positioned the Family Full House Meal as the easiest and best way to bring joy to the family, ensuring that they are proud of you, forever.

“The integrated campaign launched across TV, radio and OOH as well as digital and print platforms. Filmed by director Peter Pohorsky from Plank Films, we collaborated to introduce South Africa to the legendary David “Legs of Thunder” Mgijimi, the fastest man in the world – a character that’s hard to beat on the race track as well as when it comes to being the pride of the family. Unless, of course, you get the family Full House Meal,” comments Xolisa Dyeshana, Chief Creative Officer at Joe Public.
Credits Other credits

Production Team

Production Company: Plank Films

Director: Pete Pohorsky

Executive Producer: Seamus Bax

Production Manager: Damien Jackson

Director of Photography: Werner Maritz

Editor: Xander Vander

Editing Company: StrangeLove Studios

Visual Effects Company: StrangeLove Studios

Music Composition Studio: Pressure Cooker Studios

Music Composer: Keith Kavayi

Music Supervisor: James Matthes

Sound: Final Mix StudiJoe

Sond Engineer: Sergio Da Cruz

Grade: Nic Apostoli

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