Gol Airlines: Mobile Check in

Gol Airlines needed to communicate a new service. Now passengers can make earlier check-in via iPhone or cellphone. An ad that gives you a flying experience on the web. You had to type in your cellphone number on the banner. Then you received a call and a voice gave you the flight instructions. To control Gol’s airplane, you use the numbers on your cellphone that worked as a remote control. You could fly over the company destinations making maneuvers like dives and loops while you checked tickets special rates.Site by AlmapBBDO, Sao Paulo


RESULTS

The ad remained on air for 5 days and had an average of 2500 calls per day.