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O Boticário: Extinto, 2

Created by AlmapBBDO, the initiative is supported by the Boticário Group Foundation for Nature Protection (FGB). Its first stage involved the release of a brand-new fragrance: a reconstruction of the original, unpolluted smell of Rio de Janeiro’s Guanabara Bay, the second largest on the Brazilian coast, stretching across 380 square kilometers, which has 98 tons of waste dumped into it every day, according to ABRELPE.
Credits Other credits

President and CEO: Filipe Bartholomeu

AV Production: Diego Villas Boas, Juliana Henriques, Aline Silva

Liaisons: Camilla Massari, Andressa Duo, Bruna Defelippe, Amanda Lopes Moutinho, Pedro Miranda

Planning: Rita Almeida and Daniela Ferrari

Media: Rafaela Alves, Luana Gallizzi, Suellen Kiss, Vitória Soares, Camila Lopes, Patrick Novais and Paula Kurihara.

Art buyer: Tereza Setti and Flávia Padrão

Photo: Wendy Andrade

IMAGE:

Production: Paranoid

Executive Producers: Marcel Weckx and Luiz Armesto

Liaisons: Fernanda Sousa and Karina Vallesi

Coordination Assistants: Fernanda Hernandez, Camila Aureliano and Dulce Fernandes

Production Director: Rodolfo Bittencourt

Post Coordinator: Paula Solano

Editor: Duda Jiu

Color grading: Patryck Rhuan

Post-production: Casinha VFX

Post-producer: David Cazeli

AUDIO:

Sound Production: Cabaret

Music Production: Guile Oliveira

Composer: André Henrique

Mixing: Gab Scatolin

Post-Production: Guile Oliveira, Letícia Medeiros and Lucas Comparato

Liaisons: Ingrid Lopes and Fernanda Crespo

Coordinators: Verusca Garcia, Chandra Lima, Mavi Capelasso and Débora Mello

Approval: Renata Gomide, Marcela De Masi, Bruna Buas Pazos, Eduardo Rebola, Maria Augusta Silveira, Duane Kurten

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