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Created by AlmapBBDO, the initiative is supported by the Boticário Group Foundation for Nature Protection (FGB). Its first stage involved the release of a brand-new fragrance: a reconstruction of the original, unpolluted smell of Rio de Janeiro’s Guanabara Bay, the second largest on the Brazilian coast, stretching across 380 square kilometers, which has 98 tons of waste dumped into it every day, according to ABRELPE.
Credits
Other credits
President and CEO: Filipe Bartholomeu
AV Production: Diego Villas Boas, Juliana Henriques, Aline Silva
Liaisons: Camilla Massari, Andressa Duo, Bruna Defelippe, Amanda Lopes Moutinho, Pedro Miranda
Planning: Rita Almeida and Daniela Ferrari
Media: Rafaela Alves, Luana Gallizzi, Suellen Kiss, Vitória Soares, Camila Lopes, Patrick Novais and Paula Kurihara.
Art buyer: Tereza Setti and Flávia Padrão
Photo: Wendy Andrade
IMAGE:
Production: Paranoid
Executive Producers: Marcel Weckx and Luiz Armesto
Liaisons: Fernanda Sousa and Karina Vallesi
Coordination Assistants: Fernanda Hernandez, Camila Aureliano and Dulce Fernandes
Production Director: Rodolfo Bittencourt
Post Coordinator: Paula Solano
Editor: Duda Jiu
Color grading: Patryck Rhuan
Post-production: Casinha VFX
Post-producer: David Cazeli
AUDIO:
Sound Production: Cabaret
Music Production: Guile Oliveira
Composer: André Henrique
Mixing: Gab Scatolin
Post-Production: Guile Oliveira, Letícia Medeiros and Lucas Comparato
Liaisons: Ingrid Lopes and Fernanda Crespo
Coordinators: Verusca Garcia, Chandra Lima, Mavi Capelasso and Débora Mello
Approval: Renata Gomide, Marcela De Masi, Bruna Buas Pazos, Eduardo Rebola, Maria Augusta Silveira, Duane Kurten
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