Top 6: June 6th 2012
For the online launch of the new automatic version of Amarok, Almap BBDO Sao Paulo created an automatic site. Just like in the pick-up, people could also choose their option of
… read moretransmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes
See: http://www.amarok.vw.com.br/en/
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Credits
Other credits
Co-Direction of online Creation: Luciana Haguiara, Sandro Rosa
Programming:: On Interactive
Sound Producer: Cromo.sônica
Soundtrack / Voice-Over Artist: Studio Tesis/Paulo Ivo
Information Architecture: Vanessa Marques
Director of technology: Fernando Boniotti
Customer Service: Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Leilaini Holdorf
Project Manager: Ana Carolina Cintra
Planning: Cintia Gonçalves, Sergio Katz, Tatiana Weiss, Denis Camargo
Approval: Marcelo Olival, Carlos Leite, Ana Cristina Mota