Interactive ad: AMAROK: Automatic website

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Top 6: June 6th 2012

For the online launch of the new automatic version of Amarok, Almap BBDO Sao Paulo created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes

See: http://www.amarok.vw.com.br/en/

Category Automotive
URL http://www.amarok.vw.com.br/en/
Client Volkswagen
Agency AlmapBBDO, São Paulo
Production Vetor Zero
Country Brazil
Uploaded 16 May, 2012

Credits

Executive Creative Director
Luiz Sanches
Creative Director
Andre Kassu
Creative Director
Marcos Medeiros
Copywriter
João Paulo Testa
Art Director
Sandro Rosa
Art Director
Ricardo Pocci
Art Director
Guilherme Nunes

Other credits

Co-Direction of online Creation: Luciana Haguiara, Sandro Rosa

Programming:: On Interactive

Sound Producer: Cromo.sônica

Soundtrack / Voice-Over Artist: Studio Tesis/Paulo Ivo

Information Architecture: Vanessa Marques

Director of technology: Fernando Boniotti

Customer Service: Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Leilaini Holdorf

Project Manager: Ana Carolina Cintra

Planning: Cintia Gonçalves, Sergio Katz, Tatiana Weiss, Denis Camargo

Approval: Marcelo Olival, Carlos Leite, Ana Cristina Mota

AMAROK: Automatic website

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AMAROK: Automatic website

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