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Snickers Brazil sparked a lively debate about the meanings of the word "football" during the most important match in the United States' national football championship – for which, it … read moreshould be said, Brazilians are the second-largest audience outside the U.S.
Agency: AlmapBBDO, Sao Paulo
The spot also spoke to fans, reinforcing the global concept “You’re not you when you’re hungry.” It all started when the hashtag #FutebolSQN [“It’s not soccer”] was launched on the land of soccer, Brazil, led to the following question: why use the word “football” for a sport that’s played with your hands, and not with your feet [“foot”], and which uses an oval object instead of a round one [“ball”]? It started sweeping across social media on the day of the hotly awaited match. Like most of the countries around the world, brazilians also call soccer as football[“futebol”]. The topic got heated up as influencers and sports celebrities like Ronaldo Nazário chipped in their two cents. The hashtag soon spread across the internet and hit Brazil’s Trending Topics and was even observed and commented on by local sports programs. The stunt was finally revealed during the commercial breaks of the game, aired on ESPN Brasil, with sketches featuring comedian Mauricio Meirelles. To follow SNICKERS®’ global stance that “You’re not you when you’re hungry,” the only reasonable explanation for the name can be hunger-induced confusion!
read less...Account Producer: Marquinhos Monteiro
Post-production | Color Grading | Finalization: Eduardo Coelho
Audio Production: RAW AUDIO
Maestro: Hilton Raw
Mixing | Finalization: Equipe Raw Audio
Account: Adriana Monteiro
Agency TVC Production: Vera Jacinto, Diego Villas Bôas e Daniella Manunta
Grafic Production: Jose Roberto, Marcos Souza, Anderson Teixeira
Legal: Augusto Fortuna, Giovanna Martins, Kalyne Rabelo
Accounts Services: Camilla Massari, Flávia Fusco, Fernanda Portugal, Debora Bock
CSO: Cintia Gonçalves
Planning: João Gabriel Fernandes, David Gross, Julia Prais, Leonardo Pereira
Media: Daniel Luiz Duarte Ribeiro, Thabata Hidalgo, Marina Leitão, Pedro Giani
Digital Production: Rodrigo Falcão, Marcelo Venceslau, Beatriz Jannini, Guilherme Salgado
Client: Brian Kleiman, Rodrigo Alfieri, Fernanda Berti, Agatha Araujo
Content Director: Chris Mello
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